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JACKSON, MS--(Marketwire - Apr 20, 2011) - Melrose Jewelers: Melrose Jewelers, USA's #1 Online Rolex Watch Retailer, today announced that it has become the #1 Online Rolex Retailer in Mississippi including Jackson, Gulfport, Biloxi, Hattiesburg, Greenville, and Meridian. In Q1 of 2011 Melrose Jewelers' revenue from Mississippi jumped over 74% over the same period last year.

Vanessa Puzio of Melrose Jewelers states, "Fashion in the south is all about simplicity and formality. The summer and fall Rolex collection from our website encapsulate these themes, leading to our immense popularity in Mississippi during Q1. With luxury buyers emerging from the recession, it's our goal to offer them the best value, most comprehensive warranty, and of course, the largest selection. For years we've worked to position Melrose Jewelers as a market leader, and we're delighted to finally claim that title in Mississippi for 2011."

Several of the Rolex watch models customized for the Mississippi market including Jackson, Gulfport, Biloxi, Hattiesburg, Greenville, and Meridian include: (visit MelroseJewelers.com and enter the 3-digit code in the search box)

1) Men's Champagne Dial Full Pave Rolex Day Date Super President (102)

2) Men's Champagne Dial Channel Set Bezel Rolex Day Date President (103)

3) Men's Two Tone Black Stick Dial Smooth Bezel Rolex Datejust (654)

4) Ladies Two Tone Oyster Silver Dial Smooth Bezel Rolex Datejust (544)

5) Ladies Two Tone Champagne Dial Smooth Bezel Rolex Datejust (918)

About Melrose Jewelers

Melrose Jewelers is the nation's leading online retailer of Rolex wrist watches, including Mens Rolex Super President and ladies luxury watches, and its associates have, collectively, over 220 years of experience in importing, restoring, and retailing Rolex watches and other luxury watches. Melrose Jewelers was founded with one simple premise: Buying Rolex watches or other luxury watches shouldn't be mysterious or complicated. Similar to the innovative yet simple business models of Progressive Insurance, CarMax, or Blue Nile, Melrose Jewelers provides customers with low, no-haggle pricing, luxury Rolex watches, including the Ladies Rolex Super President, that are either new and unworn or pre owned and restored to original factory specifications both inside and outside, and a comprehensive 2-year warranty. Melrose Jewelers also employs a staff of top university-educated Trained Experts that provide customer service that extends from your initial sales call until years after you've received your purchase. Melrose Jewelers is a proud member of the Jeweler's Vigilance Committee, the Manufacturers and Jewelers Association of America, the International Watch & Jewelry Guild, the National Association of Watch Collectors, and the California Sheriff's Association. Melrose Jewelers uses only Conflict-Free Diamonds and those imported through the Kimberley Process as signed into act by U.S. Congress in 2003. Melrose Jewelers is not an authorized agent or affiliated with Rolex Watches, Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Day Date President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. Melrose Jewelers' watches contain custom, aftermarket diamonds which will void the warranty of new Rolex watches. Melrose Jewelers warranties its watches directly and Rolex S.A. has no obligation to warranty any watches sold by Melrose Jewelers.

Melrose Jewelers also hosts the Melrose Jewelers (MJ) Rolex Watch Blog. The MJ Rolex Watches Blog, known for their coverage of the Platinum Mens Rolex, is the world's largest independent forum website about Rolex events and Rolex and other luxury watches in pop culture. With over 300 user-posted articles and new articles and commentary updated daily, the Melrose Jewelers Rolex watches blog contains articles about Rolex watches owned and popularized by Barack Obama, Warren Buffett, Steve Jobs, Cristiano Ronaldo, Sienna Miller, Sean Penn, Courtney Cox, Andy Roddick, LeBron James, Tara Reid, Danica Patrick, Matthew McConaughey, Steven Wynn, Calvin Klein, Jamie Lynn Sigler, Eva Longoria Parker, Tobey Maguire, Michael Dell, Ashton Kutcher, the Jonas Brothers, Rafael Nadal, Roger Federer, Colt McCoy, Sam Bradford, who is an avid fan of the Midsize Rolex Adriana Lima, Arnold Schwarzenegger, Bill Murray, Barry White, Anne Hathaway, Michael Jackson, Tony Soprano, Lindsay Lohan, Eddie Murphy, Anish Kapoor, Tom Selleck, Jennifer Garner, Donald Trump, Jennifer Lopez, Lance Armstrong, John Mayer, Cameron Diaz, Justin Timberlake, Brad Pitt, Drew Barrymore, Matt Lauer, Sophie Marceau, Tim Tebow, Jay-Z, Zara Phillips, O.J. Simpson, Madonna, Ana Ivanovic, Jennifer Aniston, Paris Hilton, Orlando Bloom, a fan of the Rolex Daytona, Tupac Shakur, Cuba Gooding Jr, Lily Allen, & Wiley. Blog postings on the MJ Rolex Watch Blog are submitted by independent Rolex enthusiasts and not by Melrose Jewelers.

About the Melrose Jewelers Mississippi website:

Melrose Jewelers, Mississippi's #1 Online Rolex Retailer, is available at MelroseJewelers.com. Melrose Jewelers caters towards Mississippi cities including Jackson, Gulfport, Biloxi, Hattiesburg, Greenville, Meridian, Tupelo, Southaven, Vicksburg, Pascagoula, Columbus, Clinton, Pearl, Starkville, Olive Branch, Clarksdale, Ridgeland, Natchez, Greenwood, Laurel, Long Beach, Ocean Springs, Brandon, Moss Point, Grenada, Madison, Yazoo City, Horn Lake, Corinth, Cleveland, McComb, Canton, West Point, Indianola, Oxford, Gautier, Picayune, Brookhaven, Booneville, Bay St. Louis, Holly Springs, D'Iberville, New Albany, Petal, Byram, Kosciusko, Philadelphia, Batesville, Louisville, and Amory by offering a variety of fake rolex watches plus the Rolex Pearlmaster.

Interested customers and media can visit MelroseJewelers.com to find out about items including: Melrose Jewelers Reviews , Melrose Jewelers Rolex Watch Blog , Melrose Jewelers Rolex , Melrose Jewelers Rolex Watch , Melrose Jewelers Store , Melrose Jewelers Rolex Watch Store , Melrose Jewelers Watches , Melrose Jewelers Watch, Melrose Jewelers press release and Melrose Jewelers address as well as about regional stores including Melrose Jewelers Los Angeles , Melrose Jewelers California , Melrose Jewelers USA , Melrose Jewelers U.K, which is the leading seller of replica rolex watches, Melrose Jewelers Mexico , Melrose Jewelers Australia , Melrose Jewelers Japan , Melrose Jewelers UAE and Melrose Canada.