Free Press Releases - 3 Reasons to Use Them to Market Your Freelance Writing Business

Absolutely free press releases (aka releases, PR parts) are a great way to marketplace a freelance writing company. Like a freelance writer because 1993, following is how and why I use them.

http://sanfrancisco.cbslocal.com/category/news/business/

How I use Absolutely free PR to Develop My Freelance Writing Company

Clearly, a press release is created to capture the attention from the media. But, that's not the overriding factors freelance writers ought to use them. I've been a freelance writer because 1993, and believe that you will find three much better factors to make use of this type of marketing to land writing work.

http://markets.financialcontent.com/stocks/news/read?GUID=21514400

(i) They're Search engine Optimized Content material that Drive Visitors: Press releases are just content material. And, any type of content material created with Search engine optimization in thoughts and published on the web can drive visitors.

You see, when search engines like google crawl a website, they don't care if it is a totally free PR distribution website, a weblog, a news website, etc. They index content material - period. So whenever you create them, create with Search engine optimization in thoughts - that will assist to boost traffic to your freelance writing web site.

FYI, they are referred to as "SEO press releases."

http://investcenter.sifma.org/sifma/news/read?GUID=21514400

(ii) Use Press Releases as Writing Samples to Entice High-Paying Clients: The PR parts you create can double as writing samples. With these little buddies in your writing portfolio, you can get higher paying clients, especially if you know how to create - and distribute - them.

For example, my rate for this type of writing is $195. If you know what you're doing, you can create one in a couple of hours or less. Imagine doing just two of these a day?

Not a shabby living as a freelance writer, right?

(iii) Bring Prestige to your Writing Company: Being quoted in a press release gives your business prestige. To get the most mileage out of those you create, post them in a "Media" page on your website.

When prospects come, they'll be impressed by the fact that you even have a "Media" page.

Subconsciously, this ups your value in their eyes because it pegs you as a "Professional writing firm/writer" (if everything else on the website backs this impression up).

Prospective clients also expect to pay "prestigious professionals" more because the value you bring them is ostensibly more (and it should be).

The #1 Press Release Tip to keep in Mind When Marketing Your Freelance Writing Company

The number one thing to keep in thoughts when marketing your business via releases is that it is not about you. The media doesn't care about you or your writing company.

They care about serving their viewers, their readers, their customers. They want to solve problems for them, and if your business just happens to do that - then they'll be interested. If it doesn't - no matter how well created your press release is, they won't be interested.

Keep this in thoughts as you create, and you'll stand a chance of making it newsworthy (always the goal!) and getting the hot light from the media on your freelance writing company. Good luck!

Kentaki Pli. Seohei