BelkGil742

What do I mean by this?

Simply put, each copywriting technique can be discovered Initial in the Bible. This may seem to be a powerful statement but I challenge the reader to prove otherwise. As I did the research for my newest ebook "77 Techniques t...

I've been a student of the Bible for virtually all my life. There is a lot of reason why this book remains the number a single greatest-seller year right after year. I believe that it is the source of ALL wisdom, yes, like profitable copywriting!

What do I mean by this?

Just place, each and every copywriting strategy can be found Initial in the Bible. This may possibly seem to be a powerful statement but I challenge the reader to prove otherwise. As I did the analysis for my newest ebook "77 Approaches to Skyrocket Your Website's Conversion", I kept saying to myself "but that's in the Bible that is in the Bible."

I would like to take a appear at 5 copywriting principles and show you that they are as old as the Scriptures. This post is not meant to 'convert' you so read with an open mind ... ready? Let's go!

1. Stress positive aspects not capabilities.

It is the Garden of Eden. The serpent approaches the woman Eve to get her to take of the forbidden fruit. Does he rave about the color, taste and texture of the fruit? No, he sells Eve on advantages. "Your eyes will be opened, you will be like God ..." (Genesis three:4). Now that is a benefit, not a function at all. And did Eve fall for it? She surely did.

That could seem like a 'negative' example - a plain deception. But appear at what the book of Revelation promises the "overcomer". Eternal life, health, recognition, wealth and mansions with no mortgages.

2. Use lots of testimonials.

If you have just a cursory knowledge of the Bible you know that the gospels of Matthew, Mark Luke and John make up the first four books of the New Testament. They all cover the exact same ground and share a lot of prevalent stories. So why would we want four diverse men and women saying practically the very same factor?

You see they all wanted to tell THEIR story about the Rabbi Jesus Christ. So the writers (all satisfied buyers) relate the life-changing encounter they each and every had - the far more testimonies the greater.

The entire Bible relates stories of peoples encounter with the supernatural and how it affected their lives. In truth, Jesus connected to the disciples following His miraculous resurrection that all the Old Testament was genuinely about Him.

3. "Produce a damaging admission and address flaws openly"

That is the title to chapter three of the master copywriter Dan Kennedy's book "The Ultimate Sales Letter". He goes on to clarify that if you openly admit the drawbacks of your provide then your credibility goes up immediately with the client. For example, your cost may be higher than your competitors so you may say: "If you are seeking to save a handful of bucks then you can uncover numerous other organizations who will be prepared to give you some 'quick fixes'. But we offer a quite thorough and expert service, therefore the larger price"

You are admitting that you are pricey but showing why - the client gets a superior service.

In the gospels we see numerous possible disciples who wanted to comply with Jesus and he told them openly that it was a sacrificial walk. He told them in no uncertain terms that it involved a "cross", leaving father and mother behind, even feasible death - but you will get eternal life in the process. Talk about a "damaging admission.

four. Place a limit on your supply to motivate procrastinators.

This is a very crucial element of the "call to action" section of any sales letter. Humans are naturally procrastinators. We usually put off what really should be done now for a 'later' that in no way arrives. That is why the copywriter must show that supplies are restricted or the particular offer you is for a 'limited time only'.

In many 'call to action' sections of the Bible we see the very same warning to procrastinators. "Today if you hear my voice do not harden your heart .." (Hebrews three:7). In the story of the fantastic flood procrastinators were found outside the ark. Jesus told the story of the covetous farmer who built larger barns to store his grains not realizing that death would come knocking on his door that really night.

Jesus in no way sent one of his listeners to go away and feel about it. Right now ... now, was the only time that any person had. His message was "ACT NOW!"

five. Investigation your possible clients to know their troubles and needs.

Dan Kennedy refers to this as "getting into the buyer". Acquiring into the head and experiences of the buyer -walk in his moccasins.

The entire Christmas story is about Jesus getting into the skin - literally - of the client. The writer of Hebrews says that Jesus is touched by our feelings and infirmities. He became like one of us so that He may realize "the buyer" far better. That is why he could speak to the requirements of the human heart with such authority due to the fact he knows what is in man.

I've just briefly looked at 5 copywriting principles but this applies across the board. Whether you accept the Bible as just yet another book or as inspired writings, there is no denying that the principles are there.

I would love to hear from the reader if he or she would like to challenge me on discovering a useful copywriting principle that's not in the Bible. golok