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Stephen Pierce "Make Real Money On The Internet" is a compact book, easy-to-read book.

The author said he dictated the book while traveling to present at various seminars Stephen Pierce International. And, especially for anyone who has ever heard Stephen Pierce speak at live events or even online you do get the sense that he is having a conversation with you.

Another reason why this book is so easy to read is because of the attention paid to the formatting of the book. The pull quotes and hot tips are positioned so that even if you only skimmed through the book you'd still gain enormous value. The quality of the book's graphics are also exceptional but this is something you come to expect of anything associated with Stephen Pierce.

The book starts with Stephen Pierce Products. It's a fascinating one and a great demonstration of the power of the human spirit to overcome adversity. It's also an inspiring tale of rags to riches.

It's a story that would inspire anyone and one that could have a significant impact on the lives of young men especially during a period where so many young people seem to lack focus, direction and even hope. Many turn to illegal activities to get money and end up paying for their decision with their lives. Stephen's story alone shows that there is another way.

The book then goes on to describe how he built his Internet business from the ground up. He highlights the key lessons that he learnt as he initially tiptoed his way around the Internet. Although, he doesn't emphasise the point you can see the importance of starting something even if you don't have all the pieces in place and then improving as you go along.

However, one point that is reinforced throughout this book is the importance of creating value. This is a key component to Stephen Pierce's success online and offline:

"Create value, to create wealth."

The book covers the 5 fundamentals of making real money on the Internet:

1. Finding a rabid market of buyers;

2. Developing a sizzling hot-selling product;

3. Generating the right traffic;

4. Building websites that convert visitors into customers; and

5. Creating a persuasive follow-up process.

A book can be described as a big business card or even a compact billboard. Stephen Pierce, a master of marketing, uses this book to promote his "Free Marketing Software" - DT Alpha. Actually, he would be remiss if he did not offer a means of enabling readers to continue their Internet marketing education with him because no book, no matter how well it is written can give you all the tools you need to build and sustain a successful Internet business.

You need to continue your education to stay on top of the Internet marketing game. With DT Alpha you get cutting-edge information at the right time.

There is a great deal of value in "Make Real Money On The Internet". While its subject is Internet marketing it also acts as an excellent book publishing case study for anyone who is thinking publishing their own book.

This book is highly recommended reading for beginner and intermediate Internet marketers. And I dare say that even advanced Internet marketers will read this book and derive their own lessons to apply to their business.

Certainly, there is enough information in this book for an astute individual to hit the ground running and, in a short time, make real money on the Internet.