MazzaFree663

Facebook Marketing Strategies for Business

Many business executives recognize the need for marketing on Facebook and also have taken the first step by creating a Facebook Fan Page for his or her business. But after the page is made, many CEO's drop the ball and don't take full advantage of all that Facebook provides for their business. So, we've compiled a list of marketing strategies for business people.

Posting on Other Business Pages

Facebook Fan Pages have evolved into a place where Pages can post increase on other Pages. In "Page" mode, you can like and comment on other pages. In Page mode you are able to write on the profiles of your friends. Wall posts are no longer in chronological order, and that we do not really have a lot of control on the posts on our Pages. What's promising as a Facebook admin is that you can "view" your page in chronological order. To get this done under "wall" click "admin view". This can help you to definitely organize your personal page by viewing it in the order that's easiest to understand and manage.

When you are in "page view mode", if the name of your fan page is not your real name, out of the box the situation with many fan pages (those are the name of the business), it is important to add an identity to your post. If you are commenting on other fan pages, go ahead and sign off at the end of your comment with a dash as well as your name. This can help to include an individual touch to your posts and improves your engagement factor.

Think about how you are finding. Are you currently at the competitors' pages because of self-serving agenda or are you currently there to contribute? It is recommended that you do most of your networking in a business industry that is not the same as your business (a non-competitive industry). You are able to post around the pages of companies which are associated with yours, although not your competitors. You might get more results that way.

<a href="http://www.kaneva.com/blog/287853.blog">fb ad clone</a>

Prevent Spam by yourself Page

Many business owners have seen that, at times, their competitors will spam their page. Facebook now has spam filters that you can use to curve this. In order to access and utilize Facebook spam filters, you can find it under "edit page" and it enables you to load keywords that are put in the spam filter so you, as the admin, can automatically filter posts. This is located in "admin view". Comments show up in a light color which many people have said is much more difficult to see, however, this tool is still very helpful.

Notifications could be by email or turn that off by clicking "edit page". This really is helpful because as you get new fans or comments you can get notifications.

Marketing Tips

1. Photo Strip at the top of your Page.

The photos at the top of your page are the five photos that are the most recently uploaded. You are able to delete them by clicking the X within the right-hand corner of each page.

The "Photo Strip" at the very top acts just like a photo viewer and the photos pop up therefore the viewer does not lose their place when looking at photos. Possess some custom graphics designed for the top 5 photos in your page. They may be 970 x 680 pixels. We recommend that you depart white space around the perimeters of the photos. FB will shrink these to a 97 x 68 thumbnail. Use images with a call-to-action such as "click here", "find out more", "get details", or "free download". When visitors click that image, the image will pop up. Within the description of this image, put details along with a call-to-action with a link or your telephone number so visitors can easily contact you.

2. Links along the left-hand portion of your Page.

Reset the order of the links on the left-hand side of your Facebook Page. For those who have a lot more than 7, you will see a "more" link and after that you are able to drag and drop those links. Place the "landing tab" at the bottom that is often a "welcome" where visitors land. This way once they go to your welcome page, all of your links will be expanded plus they can see your entire listing of all of your links along the left-hand section of your page.

3. Make the most of Facebook iFrames by adding interesting content.

Facebook uses iFrames and although it is a little more complex, it gives you the ability to add images, videos and opt-in boxes and a proactive approach. You'll have a whole page designed on your own site after which post that in your iFrame in your Facebook page and make that your custom landing tab. Additionally, you are able to take Facebook ads out and drag them specifically to squeeze pages and links on your Facebook page. This provides you the capability to test different promotions and offers. You are able to experiment and split test with your different offers on different iFrames links on your page.

4. Updates feature provides the opportunity of free advertising in valuable Facebook real-estate.

Click "edit page" "marketing". You are able to send all your fans updates. All these communications get into "other". On top right-hand corner of Facebook, you will notice an area called "Unread Updates". This is valuable real-estate so that if you are using "updates" more often, you can get your fans more interested in your page. For those who have a very active post in your wall, you are able to take that exact link and include that into the "updates" which means that your fans notice on top right-hand corner of the page. By using "updates" you'll have free ads on your own also it appears on top right-hand corner of your fans' pages.

5. Increase visibility and engagement with Facebook News Feeds.

Research has shown that As much as 90% of the fans do not return to your page once they click the "like" page. Not to worry, however, because by maximizing your visibility in Facebook News Feed, you are able to still be visible to your fans and engage them in order to "remind" them about your business and increase visitors to your main web site, which in the end, is the next step in increasing your main point here.

Your fans can easily see your content in their news feed. But the question is "how do your get the content visible inside your fan's news page?". Facebook uses a very complex algorithm (called "edge rank"), so we don't know exactly why some posts appear in news feeds and some don't, but we all do understand what can increase your visibility inside your fans' news feed.

Tips to improve your visibility in your fans' news page include:

   Post before noon inside your time zone.
   Post 1 to 2 times each day. Do not over post. Some companies import tweets and "over post". This could hurt your "edge rank", (the algorithm that Facebook uses), which can ultimately result in you showing up less and less in your fans' news feed.
   Use questions.
   Keep posts short and simple.
   Be personal.
   Use other's content. Include photos, videos, and links. Make your own strategies to improve your visibility in news feeds.

Through the use of these tips, you can increase visibility on Facebook and engage more fans.