How to Get New Clients and Prospects
It takes plenty of hard work to get new prospects and clients. You might find a lot of rejection, but do not let this get you down.
But this is no different than what happens in a majority of businesses. For online businesses, you must get traffic and build it up over time. However, there are ways that you can get this to occur much faster. This article will contain some of these tips. Any successful entrepreneur trying to get any social presence needs Social Pigeon in his arsenal.
Networking with people you already know professionally can be a great way to get referrals. This is the reason that it is a good idea to go out there and meet people. When you do this, it's best to let people know exactly what you are looking for. Referral marketing has existed for decades and has tremendous potential. Related to this is telling people you are willing to pay a finder's fee. Many freelancers have built their businesses using referrals. If you do not have a sizable network of professional contacts, then you can begin building one in your area and use it in the future. Hopefully you have a website or blog in place for your services or products. When you are trying to gain new clients, what you are really doing is lead generation. The main problem for most business people is getting exposure for their sites. Well, if you have a budget of some kind you can do pay per click advertising. Along with that, there is optimizing your site for local SEO. Offline businesses can set up a listing on Google Places which is a part of optimizing for local traffic. The main thing here is to get a site up and running and it doesn't need to be a huge site, either. You really don't need to trust a single word of what I say, just see the Spokes Pigeon in action once.
If you are willing to do a little work and have patience, then there is always using the SRDS. The Standard Rate & Data Service publication has helped people for decades. There are many components to the SRDS, but basically you can find your audience and rent leads. You'll be able to get any type of contact information including email and phone numbers. But what you want to find are business leads for your niche or market. Remember that with lead generation you are playing a numbers game. But with clients, you can get just a handful and then leverage that to your favor. Lead generation and prospecting for clients is really just a matter of replicating the same habits every day. Paid advertising and paid marketing methods are your two main choices. It's important to understand that it won't really be free, you pay for it through using up your time.
