PieperWiesner270
Farm supplies and agricultural services covers a vast area; livestock feed, agricultural machinery, contractors, pesticides, precast concrete, farm buildings....the list could go on! Businesses in this area have been through a tremendous amount of change over the last few decades.
As new technologies have been introduced to the agricultural market place, the range of products and services has grown dramatically. Not only this, the way these businesses market their products and services, and interact with farmers has changed dramatically, particularly during the last ten years. Agriculture in general has been somewhat slower than another industries to take up the web and all it's possibilities. Because the younger generation of farmers come through, this can be rapidly changing. Rural supplies companies have learned to pickup on this trend and this has lead to a growing number of firms getting online. While wearing a website is important, the entire possibilities of web based advertising and marketing are a long way off being utilised.
As more and more farmers move online; whether it be through Facebook, forums, simple Google searches; blogs etc. firms need to be involved in this digital marketplace to be able to capture their market. The traditional methods of magazine and newspaper advertising is rapidly being replaced by online directories and news suppliers. A lengthy with this suppliers start to realise the benefits of a well presented and optimised website. Not only does this offer incumbent suppliers a fantastic opportunity, it also gives the opportunity for new companies ahead into the market place even though the initial 'land grab' of the digital agricultural market takes place.
Get those farming supplies right away
