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How To Make Sure Your Squidoo Lens Will Rank in The Search Engine Game

As always, there are never any promises or guarantees with anything in business, online business included, but if your keyword phrase is not terribly competitive you can reasonably expect to get your Squidoo lens to a high position in the search engines.

As you really should know, Google is becoming increasingly more difficult and stringent with their algorithm as it concerns good content. One thing is for sure, Google still thinks highly of video content, and that fact should not be ignored by you. Squidoo lenses with embedded videos will rank better due to this fact about videos in the first place. Do not neglect your backlinking because that will help rank your lens and keep it in place. Naturally you cannot promote somebody else's site, since Squidoo seems to frown on that - so be sure to place a video you have made, etc. The more interesting and informative your lens, then that will be a big plus with the readers. 

Naturally you will want to have the ability to capture a good percentage of your target audience. Always make sure your main lens keyword has good monthly volume plus the competition is not too heavy. Even if you ultimately are unable to rank highly on the first page, you can still get backlink value from the lens. You will quickly discover that you may have some difficulty finding your ideal URL, but that is all right and still can be ranked well. People are always looking out for new and interesting ideas and if they find these on your lens, you won't have any problem attracting the targeted attention. You can really help to define how specific you want to get by the keyword phrase you are optimizing for with your lens.

Let's talk about something that is not related to SEO, but it will be a plus in the long term with it. Nothing sells like conflict and lots of people who disagree with each other, and you have to admit things like that do tend to be popular. How far you want to take this is entirely up to you, so it just depends on what you have the stomach for in this regard. You can follow the trends on Twitter and other social media sites to find out the latest brewing controversy so that it becomes easier for you to choose your subject. You may as well spend some time really looking for something good since the payoff could be substantial. 

You can do a lot with your Squidoo lens including getting desirable results in the search engines.