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Andy Laats, a frequent snowboarder and mechanical engineer, and Chad DiNenna, a surfer and business executive, emerged with the idea of watches for extreme sports athletes and founded Nixon Watches in 1997. The 2 began the organization and meshed their curiosity about sports to produce a product which provides sturdiness, style, and functionality for enthusiastic skaters, viewers, boarders, and individuals going after an energetic lifestyle. Many professional sports athletes now compose they that assisted make Nixon Watches successful and for that reason, the merchandise is well directed towards the requirements of sports athletes. When designing and creating timepieces, owner Laats and DiNenna spent considerable time concentrating on what sports athletes involved with extreme sports wanted. They emerged having a type of watches which was durable, functional, comfortable, and classy. After almost ten years of success, the organization was offered to Billabong Worldwide, however the companys target audience continues to be same.


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